FREEZIN’ FOR A REASON…it’s the 2017 Polar Plunge presented by
Downtown Pueblo now bears little resemblance to the industrial image it had developed over the past 50 years. Now, the core of our community is a vibrant jewel, and is the hub of activity for all of Southeastern Colorado.
Recent efforts by the Pueblo Urban Renewal Authority, the Historic Arkansas Riverwalk of Pueblo, the Pueblo City Center Creative Arts District, the Union Avenue Merchants Association, the Pueblo Downtown Association and the recently-formed Pueblo City Center Partnership have transformed the heart of our community. We are working on numerous initiatives to revitalize this area, expanding its possibilities for retail, residential, entertainment and commercial development.