Retail Potential

 Pueblo's City Center is ripe for retail development. The below information, supplied by Pueblo County's GIS department, illustrates retail supply and demand for the City Center area.

Industry Group Demand 
(Retail Potential)
Supply
(Retail Sales)
Retail Gap Surplus / Leakage
Factor
Number of
Businesses
Customer Max Est. Drivetime
Department Stores Excluding Leased Depts. (NAICS 4521) $17,658,844 $7,299,555 $10,359,289 41.5 2 < 5 Minutes
General Merchandise Stores (NAICS 452) $31,013,735 $23,980,618 $7,033,117 12.8 6 < 5 Minutes
Nonstore Retailers (NAICS 454) $16,327,534 $9,248,327 $7,079,207 27.7 8 < 15 Minutes
Vending Machine Operators (NAICS 4542) $7,671,796 $1,464,218 $6,207,578 67.9 2 < 15 Minutes
Electronic Shopping and Mail-Order Houses (NAICS 4541) $3,552,631 $2,634,987 $917,644 14.8 2 < 15 Minutes
Limited-Service Eating Places (NAICS 7222) $97,502,224 $91,441,826 $6,060,398 3.2 103 < 45 Minutes
Electronics & Appliance Stores (NAICS 443/NAICS 4431) $35,806,021 $19,926,469 $15,879,552 28.5 51 < 45 Minutes
Clothing Stores (NAICS 4481) $58,973,303 $39,817,096 $19,156,207 19.4 118 < 45 Minutes
Clothing and Clothing Accessories Stores (NAICS 448) $80,428,922 $63,786,928 $16,641,994 11.5 191 < 45 Minutes
Book, Periodical, and Music Stores (NAICS 4512) $19,584,285 $18,589,270 $995,015 2.6 33 < 45 Minutes
Grocery Stores (NAICS 4451) $900,341,142 $808,307,153 $92,033,989 5.4 154 < 1 Hour
Food & Beverage Stores (NAICS 445) $1,017,292,445 $931,956,245 $85,336,200 4.4 440 < 1 Hour
Specialty Food Stores (NAICS 4452) $19,944,340 $15,794,997 $4,149,343 11.6 103 < 1 Hour
Health & Personal Care Stores (NAICS 446/NAICS 4461) $196,326,727 $172,306,777 $24,019,950 6.5 325 < 1.5 Hours
Furniture & Home Furnishings Stores (NAICS 442) $521,738,843 $454,430,804 $67,308,039 6.9 422 < 2 Hours
Furniture Stores (NAICS 4421) $357,456,672 $292,088,394 $65,368,278 10.1 158 < 2 Hours
Home Furnishings Stores (NAICS 4422) $164,282,171 $162,342,410 $1,939,761 0.6 264 < 2 Hours
Building Material and Supplies Dealers (NAICS 4441) $795,125,552 $579,548,033 $215,577,519 15.7 649 < 2 Hours
Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $73,325,249 $61,128,729 $12,196,520 9.1 195 < 2 Hours
Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. Esri uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. For more information on the Retail MarketPlace data, please view the methodology statement at http://www.esri.com/library/whitepapers/pdfs/esri-data-retail-marketplace.pdf.